In the last five years demand for 3D animation has risen exponentially and the 3D video market size is expected to jump 11% from 2020 to 2025. Advances in tech have pushed down the cost of 3D video production which in turn has allowed both large and small businesses to produce 3D animation for internal and external videos. 

The aesthetic appeal of 3D animation is clear in helping businesses drive brand recognition in competitive markets. But beyond brand recognition, 3D animation has very specific benefits for different industries. We look at how the healthcare, architecture and gaming industries are using 3D animation and how your brand can do the same. 

1. 3D video helps healthcare explain complex concepts 

Seeing is believing, but it’s also understanding. When we see concepts played out our brains make the connection. 3D animation allows viewers to understand complex concepts that go beyond everyday experiences by creating worlds where they can witness it for themselves. 

For this reason, the healthcare industry is a heavy user of 3D animation — using video to explain everything from immunity and white blood cells to new medical breakthroughs. It may be impossible to film white blood cells protecting our bodies from disease, but 3D animation allows the healthcare industry to bring this age-old battle to life. 

You’ve seen this most recently throughout the pandemic, where not only the healthcare industry but news outlets used 3D animation to explain how COVID-19 latches onto cells in the body. A concept that’s impossible to witness with the human eye but we all now have this image in our heads thanks to 3D animation. 

The ability of 3D animation to bring to life concepts that are not seen by the naked eye has benefited the healthcare industry by giving it a storytelling tool. Beyond medical explainer videos, the industry has used 3D animation for marketing by delivering highly effective messaging for new products and technological advances. 

Medical products are not everyday items. So when it comes to effective marketing it can be more difficult to underline the benefits and how they work. In fact, new medical breakthroughs often involve products that we cannot even envisage. 3D animation acts as a bridge, connecting the benefit and how to with the product. 

1. 3D animation helps architects learn from mistakes

We don’t need to tell you that building a home or office is one of the most expensive projects. For many of us it’s a once in a lifetime experience and one that we want to get right. And any changes once construction begins not only slows the project down but has huge impacts on cost.  

The architecture industry uses 3D animation to model buildings, see what works and what doesn’t before clients commit to large amounts of time and money. 

Switching to “plan b” when a project has begun is not an option when budgets are tight, so architects use 3D animation to not only help clients visualize new homes but also try new designs out. 

3D renders make this all possible. They create an immersive plan of the home that architects can use to test if a building concept is sound in practice. The animation not only helps the architects “sell” an idea, it allows them to explore concepts and push their creativity to the limit without the consequences.  

1. Helping the gaming industry create immersive experiences 

3D animation is immersive. 3D animation allows viewers to feel like they are part of the story. This sensation is being used by the gaming industry to transport users into the game itself and create an emotional connection with the fantasy world. 3D animation creates a field of vision, this enhances the gaming experience by refining the graphics and immersing the player in the game. 

Today’s modern gaming industry is a storytelling giant. Forget about the old “shoot em ups”, today is about creating experiences. Professional script writers craft Hollywood like stories that are designed to capture the player’s imagination. Production of a modern game can take over 3 years and involves teams of hundreds to thousands of writers, video producers, directors and engineers. 3D animation is a tool for making the story a liveable experience. 

The benefits of 3D animation are particular to each industry. We specialise in creating 3D animation for the healthcare, architecture and gaming industries and understand the needs of each sector. Tell us about your video project and we can send a quote within 24 hours. 

Sources

1. 3D Animation Market Size, Share & Trends Analysis Report By Technique (3D Modeling, Visual Effects), By Component (Software, Hardware), By Deployment (On-premise, On-demand), By End Use, And Segment Forecasts, 2019 - 2025